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As a B2B salesperson, you might sometimes have trouble acquiring new clients. Sales cycles are more complex and longer in B2B than they are compared to B2C businesses. Though it may seem daunting, don’t give up hope! If you want to up your odds of success, there are a few things you can do.

That’s what we’re going to see in this post: we’ll give you 20 actionable hacks to get more clients, whatever your business is!

But before going through the « how », let’s explore the « why » behind this.

Why do you need more clients?

Before taking actions that will lead you to successful client acquisition, you need to understand the benefits of the whole idea.

It might be pretty obvious, but getting new clients doesn’t only lead to increased turnover.

Keep in mind that acquiring new customers will cost you more than upselling an old one.

Also, some companies only run with 1 or 2 main clients.

Therefore, why should you invest more money to get new clients when it will be more expensive and you already have enough work and rewards with your current ones?

Four things here:

1. If you rely on one or two main clients, the fact of the matter is losing them might hurt you more than if you had many clients.

2. Customer lifetime value has an end. You always need new clients to take the place of the old ones that are going to leave anyway.

3. Even if new clients are more expensive, they may bring other clients with them if they’re satisfied while reducing the client acquisition cost.

4. New clients might bring you more revenue than the current ones.

For all these reasons, getting new B2B clients is essential if you want to boost your business and secure its development.

Now, let’s get to the how! We’ve compiled some of the best tips to help you find new clients!

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How do you get more clients?

That’s the very purpose of this post!

As a team of sales experts, specifically experts in sales automation, we’re always providing our customers with tips on how to get clients.

As we’ve become connoisseurs in B2B client acquisition, no matter the industry, we think it’s important to share with you these 10 professional tips today!

Tip 1: Define the right target

The first step before selling to a person is to identify this person.

In marketing, that’s what we call « targeting »: this is the process of questioning who is the person you want to sell your product or service to.

Across the different posts on the internet, you’ll find definitions and a few tips to target efficiently, and they might be working, but we’d like to give you our very own designed and accurate methodology:

1) Scope the data that matters to you: is it potential turnover? A niche in a specific industry? The number of people working in the company?

2) Measure and forecast: how many clients could you expect with your criteria? Is it worth it? Is it achievable? How much will it cost you?

3) Once you’ve decided what is important to you as a client, draw up your personae.

It’s very important to scope the whole project and to be able to measure your potential performance before anything else.

Tip 2: Design your own sales process

You may wonder what the B2B sales process is.

A sales process is a set of sequential steps that makes you able to transform a lead into a paying customer.

These are the 3 most common steps of a good sales process:

• Lead qualification: you need to check if the lead is relevant to your business and if this person/company is a good match, regarding your target scope.
• Lead nurturing: you need to educate the lead about your product or service. This can be done through a blog post, an ebook, a video, or any content built by your marketing service that will warm up your lead slowly.
• Lead closing: this is the sale itself! You need to be very cautious here because if you’ve been working on the lead for a while, you don’t want to mess up at this stage of the process.

Tip 3: Make sure to build the best sales team

Having the best sales team is as important as having the best product in your industry.

To get more clients, you need to have good sellers. To have good sellers, you must train them and give them adequate tools for their job.

Here are 3 elements you should take care of to get more clients in the pipeline:

1) Training: Whatever their knowledge and skills, you should focus on training your sales team about your product or your service, but also on your sales methods. It’s important to have a good understanding of the product, but also of how to sell it and maybe your methods are different from what they were used to before coming to you.

2) Network: as a big plus, make sure you recruit people that already know people in your target market and that could introduce you to them. It will save you time and money, and it will also give more confidence to your potential client to work with you.

3) Experience: last but not least, it’s important that the people you work with have a certain experience in sales, not especially in your industry. It’s easier to scale up than if you were beginning from scratch.

Tip 4: Choose the right sales channels

In B2B, several sales channels might be used to generate more clients.

As you may know, each lead is different and doesn’t use the same channels, but the 4 most common ones are:

1) LinkedIn: nowadays, it’s probably the best social platform to get in touch with professionals. You can use it for your research but also to directly contact the person you want to talk to.

2) Email: it’s still one of the most used sales channels in B2B. You can use it at all stages of your funnel: introduction, nurturing emails, follow-up, and closing.

3) Twitter: you can use it for brand awareness but also to get in touch with people that you couldn’t have met otherwise.

4) Calls: it’s a very direct way to get in touch with potential customers. You can use it for prospecting and appointment scheduling, by phone or with a live meeting tool such as Google Meet, Hangout, etc…

At LaGrowthMachine, we’re covering 3 of these 4 channels. But most of all, we recommend using them simultaneously, as we’re observing much more results by leading multichannel sales campaigns.

That’s what our tool will allow you to do, but we’re going to get through it right after that.

Tip 5: Use a sales automation tool

Sales automation software allows you to reach out to your leads automatically, with the goal of turning them into customers.

There are a lot of tools on the market, but we strongly think our technology is one of the best so far.

Why is that? Because our tool combines all the best features in one versatile solution, within a scalable technical ecosystem, and with the best client support this industry has to offer.

Basically, this is how it works:

1. Importing lead base: it can be done manually, with a .csv file for instance, or through your LinkedIn Account.
2. Enriching your data: our tool will automatically fill in the missing data, such as email addresses, phone numbers, and social media accounts. Thanks to our scraping methods, we’re able to find up to 60% of verified pro emails automatically.
3. Creating your sales sequences: that’s the heart of the tool. With the right data you’ve been collecting before, you’ll be able to build multichannel sales sequences with all your messages written in advance, to thousands of leads at once, with a high degree of personalization.
4. Live reporting: just watch the results live and let new leads come at you for inquiries. Your job is to close them now!

With LaGrowthMachine, you’re able to save a lot of time and money, as well as increase your lead generation by 3.5X more than manually.

Tip 6: Get referrals from your current clients

Referrals are one of the easiest and best ways to get new clients.

If you’re giving a great service to your current clients, they will be happy to refer you to other companies or professionals that might need your help.

It’s as simple as that.

So how to ensure your clients are happy?

By implying an accurate lead nurturing program, by getting the best relationship with them through your support, and by offering them the best experience possible through your product or service!

Tip 7: Use content marketing to attract new leads

Aside from lead nurturing and sales efforts, you should invest in long-term marketing strategies that will increase the number of leads generated at the very beginning of the pipeline.

The type of content you can – and should – focus on are the following:

• Videos: as we’re living in a very visual world, videos are a great way to get your message across and to show your potential clients what you’re capable of.
• Infographics: they are very popular on social media, as they are easy to consume and usually offer a lot of information in a very condensed way. There are tons of free tools online to build infographics.
• Ebook: this type of content is very interesting to do lead nurturing with. You can use it as a lead magnet to get people to sign up for your newsletter, and then you can keep sending them valuable information until they’re ready to buy from you.
• Blog posts: this content will help you both with lead nurturing and SEO, which is a great way to generate more leads and customers! It’s a bit complex and long-term though, so we recommend you activate other acquisition channels aside from these strategies.

Tip 8: Work on your LinkedIn presence

LinkedIn is the best social media for B2B today. It’s also one of, if not the largest B2B leads databases worldwide.

There are many ways to work on your LinkedIn client acquisition:

• LinkedIn Outreach: you can use LinkedIn to find new potential clients and leads, and then reach out to them directly with sales messages. You can do this automatically by using LaGrowthMachine.
• LinkedIn Posts: by creating and sharing interesting content on LinkedIn, you can attract new leads to your profile. The more people will engage with your post, the more you’ll reach out to new people through the platform.
• LinkedIn company page: if you have a company, make sure to create and optimize your LinkedIn company page. You’ll be able to share additional content and see some data that might be interesting for your prospecting efforts.
• LinkedIn Ads: LinkedIn Ads is a very powerful tool to generate leads. You can create different types of ads, and target them to a very specific audience.

Some of these methods come from marketing and others from sales. We recommend that you use them all to maximize your LinkedIn lead generation.

Tip 9: Make sure the copywriting of your sales messages is great

Many leads are failing because of bad sales messages. If you respect some basics, you’ll be able to save several deals pretty easily!

Your sales copywriting should:

• Be short and direct: long sales messages are boring, and people will quickly lose interest.
• Use a great headline: the headline is the first thing people will see, so make sure it’s attractive!
• Make sure you write the right message: are you introducing yourself to someone? are you following up? This is definitely not the same!
• Use calls to action: calls to action are essential to lead your prospect to the next step, which is becoming a client!
• Use the right tone: depending on your target, you’ll have to find the right tone to use in your message. If you’re targeting big companies, you’ll have to sound more formal than if you’re targeting startups for example.

If you want to improve your copywriting efforts, you can choose to work with LaGrowthMachine: before sending any sales sequence, our support team can be asked to analyze the copywriting of each sales message!

Even better, if you don’t have time to think about your copywriting or the budget to hire a copywriter, we got you covered!

Thanks to the now notorious Generative AIs that have flooded the market, we, at LaGrowthMachine, have adapted our Magic Messages feature to help you create personalized and relevant messages for your prospects in minutes.

With Magic Messages, you can get your campaign rolling in a snap by doing these simple steps:

• Describe your product, key benefits, buyer personas, language, and tone
• Generate all your messages at once (e.g. invitation notes, LinkedIn DMs, emails, follow-ups) or only the ones you need.
• You can then save these messages as templates to be reused later or edit them as you wish

Tip 10: Launch targeted ad campaigns

We’ve already talked about LinkedIn, but that’s not the only platform you can do ads with. Google and Facebook also offer very powerful ad solutions for B2B matters.

Whether you’re working with Facebook, Google, or LinkedIn, keep in mind that this is mostly a marketing technique that will allow you to generate more leads – if done well – but not necessarily new clients!

This is the job of your sales teams.

To make sure you get the best out of this process, you should align your marketing and sales. This way, you’ll be able to cover the whole funnel!

Tip 11: Partner with other businesses

You don’t have to do everything alone. You can join forces with other businesses that offer complementary services or products to your clients.

Additionally, it makes it so you:

• Expand your offerings: You can provide more value to your clients by offering them a wider range of solutions that meet their needs.
• Increase your exposure: You can reach more potential clients by tapping into the networks and audiences of your partners.
• Enhance your reputation: You can boost your credibility and authority by associating yourself with reputable and reliable partners.

To partner with other businesses, you need three things:

Find players who are a good fit for your business:

Be it in terms of technical compatibility, similar customer base, complementary product offering, or just the fact that you like the people who work there!

This last point is mainly for small businesses with a small employee headcount since usually personal chemistry is more important in smaller teams.

Still, it’s important to make sure that the company you’re partnering with aligns with your brand values and offers the same level of quality as you do.

Set clear expectations from both sides:

Before you start working together, you need to set up some ground rules and make sure that everyone is on the same page.

Write up a contract that outlines the goals, responsibilities, and expectations of each partner. This will help prevent any misunderstandings down the road and ensures accountability.

Think about the long-term:

Successful partnerships require more than just a one-time collaboration – they need to be nurtured and grown over time.

Start thinking about a long-term partnership from the very beginning, even when selecting your partner(s) – look for someone who can provide value to your business in the long run.

You want to establish a relationship that is mutually beneficial and has the potential for growth.

Tip 12: Be a guest on a podcast or host a webinar

With the explosive rise of podcasting, there are now countless opportunities to find podcasts that your target audience listens to. Similarly, webinars are a great way to reach a large number of people in an engaging and interactive way.

This is especially true for the B2B SaaS industry, where podcasts and webinars can be used as powerful lead generation techniques.

Not only will you be able to reach a larger audience, but they also:

• Establish credibility: Podcasts and webinars require a lot of preparation, which goes to show that your business takes itself seriously. This means that potential customers are more likely to trust you.
• Provide valuable content: You can provide useful insights and information about your product or service, which will give the listeners/viewers a sense of authority and boost their confidence in your business.
• Build relationships and grow your network: Being a guest on a podcast or webinar allows you to engage with the host and their audience, which can help you develop relationships and grow your network.

Before you go running to the Joe Rogan Podcast promoter, however, make sure that you have a solid plan in place:

• Come up with an interesting topic: Whatever you do, your topic needs to be attractive! Have it be relevant to your target audience and make it something that your leads would be interested in.
• Be prepared: Do your research on the show/channel you’re appearing on and make sure you have a solid understanding of what your topic is about.
• Engage with people: Take advantage of the opportunity to engage with people before, during, and after the podcast/webinar. This will help foster good relationships and even potentially generate new leads.
• Follow up: Follow up after the podcast/webinar by reaching out to those who attended, thanking them for their participation, and offering additional resources. Again, this is a great way to stay connected and keep yourself top of mind for potential customers.
• Promote the episode: This is similar to the engagement point in that you need to do it before, during, and after the event. Not only will you heavily increase your reach, but you might even be able to convert some of your leads into customers.
• Lastly, don’t forget to enjoy the process – even if you don’t get a ton of leads from it! Partnering up with other businesses and engaging with your audience are always (still) great ways to connect with people in a more casual setting, network, and build rapport!

Final thoughts

Getting more clients is not easy, but it’s not impossible either. You just need to have a clear strategy, consistent action, and a positive mindset.

In this article, we’ve shared with you 12 tips on how to get more clients for your business. Everything from leveraging existing networks and relationships to creating content and engaging on social media can be used as techniques to obtain more customers!

Remember, getting more clients is not a one-time event, but an ongoing process. You need to keep learning, testing, and improving your methods to stay ahead of the competition and meet the changing needs of your market.

Happy getting-more-clients! 😉(Now that’s a mouthful)

Writing a perfect B2B sales email is a challenge for most salespeople, especially in the B2B sector where every word used matters.

Well, worry no more! This article will resolve all your doubts regarding B2B sales email and give you the best tactics to use to improve your sales.

Crafting an effective sales email is more art than science. They can be tough to write: you want to sound professional and knowledgeable, without being too « salesy ».

This is a common problem for B2B sales professionals. There are a few best practices to follow and templates that can help increase your response rate and close more deals.

What are B2B sales emails? What are the Do’s and Don’ts of writing them? And how to set them up efficiently for your sales prospecting campaigns?

Let’s understand the basics of what a B2B email is and dive deep into the nitty-gritty of what makes a perfect one.

What is a B2B sales email?

The B2B sales email is our bread and butter here at LaGrowthMachine:

In Layman’s terms, it is a message sent to a list of pre-established contacts through either a manual or automated process.

It’s the basis of any B2B prospecting strategy, just like the example below:

The purpose of these emails is to establish a relationship between you and the recipient.

It can take the form of a sales pitch, an introductory email, or even a follow-up to a meeting.

They’re also there to generate leads and, ultimately, sales.

When crafting a B2B sales email, it’s important to keep in mind that you must be able to capture the recipient’s attention, explain why they should care about your product or service, and provide an easy way for the recipient to contact you or get more information.

But that’s for a later part of this guide 😉

As you can see, getting B2B sales emails right is essential if you wish to take your business to the next level. So let’s dive into it!

How to write perfect B2B sales emails?

A good sales email is like a good handshake. It should be engaging, to the point and leave the recipient wanting more.

It’s safe to say that almost all businesses use emails as their primary channel to engage with customers – so it’s no surprise that getting them right is important.

We have put together 7 crucial tips that will help you write an effective B2B sales email:

Tip 1: Write an attractive subject line

Starting with the first key component, the subject line of the email is just as important as the content.

It should be unique and interesting enough to make recipients want to open it.

Financesonline’s report states that 64% of email recipients decide to open an email only after reading the subject line, and 33% of the recipients are more likely to open an email with a catchy subject line.

And to be honest, I find myself among these people, when you receive hundreds of emails per week, you tend to rely on the subject line when deciding which ones to open.

It should also be succinct and relevant to the content of the email – as this will increase your email open rates and chances of getting a response.

Basically, your sales subject line should have the perfect balance between urgency and curiosity, as a generic subject line will simply not get the attention you’re looking for.

Whatever subject line you choose, make sure it’s short, personalized, and includes some information about why they might want to open this email.

But enough theoretics, here are 3 examples of good subject lines:

Tip 2: Be clear, concise, and compelling (the 3C’s)

You’ll hear a lot about the 3C’s when it comes to emailing!

The challenge here is that it’s harder than ever to connect with your audience in a way that will build trust and credibility.

The main reason why recipients stick to emails is because they see value in them. So it’s important to make sure you’re clear about it in your email body, as this will help you make an impact and get your message across to the recipient.

This is the part where you need to hone your sales copywriting skills.

I realize all this is pretty hard to do when you need to also be concise, but trust me, if you try at it a few times, you’ll get better.

We keep saying it because it’s true: Like anything related to prospecting, sales outreach, no matter the channel, is all about trying, analyzing, reiterating.

If that still seems too hard, well we still got you! In fact, we released a new feature called Magic Messages.

LaGrowthMachine has updated this feature to leverage the power of Generative AIs that are transforming the market. Now you can craft personalized and relevant messages for your prospects in minutes with Magic Messages.

All you need to do is:

• Tell us about your product, key benefits, buyer personas, language, and tone you want to use
• Generate all the messages you need for your campaign (e.g. invitation notes, LinkedIn DMs, emails, follow-ups) or just the ones you want, maybe you only want your follow-ups to be generated.
• You can then edit these messages as you like or save them as templates for future use.

Magic Messages is the ultimate feature for creating engaging and effective messages for your prospects. It saves you time, effort, and money by using Generative AIs to produce high-quality content. Try it today and see the difference for yourself!

Tip 3: Use personalization to your advantage

This goes for the whole email! As you saw in my subject line examples, you can also include personalization tokens over there, it’s even encouraged!

The same goes for the body of your email, you should always try to personalize it as much as possible.

This means taking the time to segment your prospects and working hard on your targeting, in order for you to eventually use that data to customize your emails with the recipient’s name, company, job title, etc.

This is where tools like LaGrowthMachine shine! Thanks to our stellar enrichment function, we provide you with over 20 different variables for you to customize your offering as you please.

Not only that, but you have the option to create multiple identities, you can leverage this function to craft an A/B test if you want to compare the results of two different approaches.

This feature gets really helpful when it comes to personalization, as you’ll be able to pinpoint the best approach for each segment of your target audience.

On top of that, you can use our detailed Analytics boards to filter results per campaign, audience, or specific leads! Get up-to-date insights about your campaigns’ performance in real-time, and see what’s working and what needs to be improved.

Tip 4: Optimize your email design

Design matters for email marketing, especially when it comes to your automation campaigns.

I’m no designer, so when I’m talking about design, I mean using whitespace, visuals, and other elements to create an email that will look good in all kinds of devices, from desktop computers to smartphones.

The idea is to make sure that your email looks clean and professional, even if the various elements of your design are simple.

So what have we learned:

• Use short paragraphs and even shorter sentences. Stick to 2 to 3 sentences per paragraph with no more than 3 lines!
• Use bullet points. They’re such a great way to not only cover a big amount of information in a digestible manner but also help break up the text and make it look more attractive.
• Experiment with visuals. Emojis are the safest bet here. And even then, it depends on your target audience. Other, more advanced visuals like GIFs are much riskier, hence the need to experiment. The upside is that they can add some fun and flair to your message.

When you’re doing B2B sales, it’s easy to fall into a dull or formal tone, because you’re dealing with a ‘business’. But you shouldn’t forget that behind every outreach email, there’s another person, just like you. And so, you should always add a friendly and human touch to your emails.

Lastly, we also recommend you use HTML-friendly tools, as this will enable the recipient to see your message the same way it was sent.

Although this doesn’t guarantee that your emails will be opened, it’s a good way to make sure they look professional and optimized for all devices.

Tip 5: Include a one-line Call To Action (CTA)

The ultimate goal of your B2B sales email is to get your leads to take action. Whether it’s booking a demo, downloading a case study, or signing up for a free trial, you need to make it clear what you want them to do next.

Think of your lead as a child that needs to be taken by the hand and guided through the process. You need to make it as easy as possible for them to take that action.

Otherwise, they literally don’t know what to do. And what does someone in this situation do? Well, they move onto the next thing (email) and forget all about you!

So, let’s take a gander one more time! A good call to action (CTA) should be:

• Short and simple: Avoid long and complex sentences that might confuse or overwhelm your prospects. Use clear and direct language that tells them exactly what to do and why.
• Specific and relevant: Don’t use generic phrases like “click here” or “learn more”. Instead, use words that relate to your offer and the benefits it provides. For example, “Schedule your free consultation today” or “Download your exclusive report now”.
• Urgent and enticing: Create a sense of urgency and excitement by using words that imply scarcity or limited time. For example, “Don’t miss this opportunity” or “Offer ends soon”. You can also use numbers or statistics to make your CTA more appealing. For example, “Join over 10,000 happy customers” or “Save 50% on your first month”.
• Visible and clickable: Make sure your CTA stands out from the rest of your email by using a different color, font size, or style. You can also use buttons or links to make it easy for your prospects to click on your CTA. Make sure your CTA is above the fold, meaning it’s visible without scrolling down.

Here are some examples of effective CTAs for B2B sales emails. Yes, I’m taking inspiration from our own CTAs at LaGrowthMachine because we know they work:

Tip 6: Follow up with your prospects

One of the biggest mistakes you can make in B2B sales is to send one email and then forget about it. According to a study by HubSpot, 80% of sales require five follow-up emails after the initial contact. However, 44% of salespeople give up after one follow-up, and by the 4th follow-up, 94% of salespeople give up.

This means that you’re missing out on a lot of opportunities if you don’t follow up with your prospects.

Following up shows that you’re persistent, professional, and interested in helping your prospects. Most importantly, it keeps you top of mind and increases the chances of getting a response.

But how do you follow up without being annoying or spammy?

Here are some tips to follow up effectively:

• Don’t wait too long: Ideally, in B2B you usually follow up within 2-3 days of sending your first email. This way, you can remind your prospects of your offer while it’s still fresh in their minds.
• Add value: Don’t just send the same email over and over again. Instead, provide some additional information, insights, or resources that can help your prospects make a decision. For example, you can share a customer testimonial, a case study, a blog post, or a webinar that showcases your solution.
• Create urgency and or a FOMO feeling: Give your prospects a reason to act fast by creating a sense of urgency or scarcity. For example, you can mention a limited-time offer, a deadline, or a risk of missing out on an opportunity.

Another way to make sure your messages get through to your leads is to use multichannel prospecting.

Don’t rely on email alone to follow up with your prospects! You can also use other channels like LinkedIn, or Twitter to reach out to them.

Why those channels specifically? Well, it’s simply because those are the channels we cover at LaGrowthMachine!

Create personalized sequences that mimic human behavior and adapt to each action and condition of your prospects.

Here’s a simple campaign I ran some time ago:

You can see that:

• I start by adding the lead as a connection on LinkedIn and I wait 4 days for them to accept.
• If they do, I start by sending them a voice message because of the reasons stated above followed by a text message.
• I follow up once on LinkedIn, if they still don’t reply, I try one last time with an email saying « Hey, I tried to connect with you on LinkedIn… »
• If they don’t accept my LinkedIn connection request, I reach out to them by email.

Basically, give yourself a chance to reach your lead wherever they are and go multichannel!

Tip 7: Measure and optimize your email performance

You can’t improve what you don’t measure, right?

By tracking and analyzing your email metrics, you can get valuable insights into what works and what doesn’t in your email campaigns.

You also identify areas of improvement and test different variations of your emails to see what resonates best with your prospects.

Here are some of the key metrics you should track and optimize for your B2B sales emails:

• Open rate: The percentage of recipients who opened your email. This metric indicates how effective your subject line is at capturing attention.
• Click-through rate: The percentage of recipients who clicked on a link or a button in your email. This metric indicates how effective your email content and CTA are at driving action.
• Response rate: The percentage of recipients who replied to your email. This metric indicates how effective your email is at engaging prospects and starting a conversation.
• Conversion rate: The percentage of recipients who completed a desired action after clicking on your email. This metric indicates how effective your email is at generating sales or leads.

If you’re using LaGrowthMachine, then you already know you have access to all this information and more!

You can even run different campaigns in the form of A/B tests to compare different versions of your emails.

If you apply these few tips, your cold email prospecting should convert much more effectively than a hastily thrown together campaign.

Thanks to LaGrowthMachine, you can automate your entire prospecting process, from contact to follow-up, and this on several channels simultaneously!

You can add as many actions and triggers as you want:

For a 100% organic result, and a very high conversion rate on cold prospecting!

How not to write a B2B sales email?

Now that you know, in excruciating detail, what to do when writing a B2B sales email, you should know that there are certain things you should be aware of while writing your sales email.

Here they are:

Don’t #1: Make sure the recipients recognize you

No one likes getting emails from strangers they don’t recognize. You might feel comfortable doing so since the recipient has signed up to receive your emails.

However, if they don’t recognize you right away, they will most likely see your message as spam and delete it without reading it.

The best way to avoid this mistake is to make sure you properly introduce yourself in your email.

You should also always include a link to your website and/or social media so that if they don’t recognize you, they can find out more about you if they want to learn more about your business.

Don’t #2: Avoid asking redundant questions.

If you’ve ever had a conversation with someone who repeats everything you say, then you know how irritating it can be.

And yet, we often do this in our emails to clients. It’s important to ask questions that are relevant to the recipients.

Research your leads and find out what they like to talk about and how they’re talking about it. Incorporate all the information you can find about them in your sales email so that a lot of redundant questions can be avoided.

Free B2B Sales Email templates

We’ve all had that feeling of dread when it’s time to write a new email, you don’t know what to say and you feel like you’re wasting your time.

The time for that is over! Here I have laid out a list of scenario-based email templates that will help you write like a pro.

Finding the right decision-makers

Scenario: Sometimes you will find information about the decision-makers of a company on their website or LinkedIn, but that’s not always the case.

In this scenario, you should reach out to other people who might be available and ask them to connect you with the decision-makers.

Introducing yourself & Establishing your value

Scenario: The following template will help you introduce yourself and the values of your company to a potential prospect.

Following up on a previous convo or action taken

Scenario: Follow-up emails are one of the most effective ways to get noticed by prospects, so it’s important to send them at the right time.

The following template will help you to craft your own personalized follow-up email:

Retargeting

Scenario: Retargeting is a way to go after warm leads or existing customers based on their behavior.

Pushing prospects into a meeting or attending an info session

Scenario: Asking prospects for a meeting is a big ask, and it can be difficult to get people to commit. This email is designed to get them to take the next step in your sales process.

The Before-After-Bridge (BAB) formula

Scenario: This method is a very simple way of taking them from the past to the future and accomplishing this by showing them how you’re going to get them there.

Offering a Free Trial

Scenario: You are asking the prospect to try your product or service.

Asking for feedback on a completed trial

Scenario: The prospect has already completed the trial and you’re looking to convince them to become a full-time customer.

« Love your […], check out our product » (Exchange ideas Email)

Scenario: This template is useful when you feel you will have a mutually beneficial relationship with your prospect (e.g. you use their product in your company).

Now that you have figured out your sales email template strategy, you will need a tool that helps you execute it just the way you want to!

Final Thoughts

No matter what you’re selling, there’s a lot of competition out there. To leave your mark and attract the attention of potential buyers, it’s essential to craft sales emails that rise above the fray!

By following the tips in this guide, you’ll be well on your way to faster, more effective sales with email.

If you’ve enjoyed this article or have any questions, please leave a comment and let me know. I hope the tips I shared will help take your email conversation to the next level. Cheers!